Bolivian men didn't buy them. So he somehow managed to convince the upper class women that these were the lastet fashion in Europe - and they bought them! Then the poorer women followed suit
and started wearing them and the fashion has carried on to this day. Extraordinary - and some of these hats cost up to $200-$300. I don't know how they keep them on - some just seem to be perched on their heads and look like they'd blow off with the slightest breeze.
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